Marketing is the New Software Engineering
The world is becoming increasingly digital , and the landscape of marketing and software engineering is changing as a result . In the past , marketing and software engineering were seen as two distinct disciplines , but now they are becoming increasingly intertwined . As the data - driven world evolves , marketing and software engineering are becoming more closely intertwined . The emergence of artificial intelligence , machine learning , and big data has made marketing more sophisticated and data - driven . Companies now have access to a wealth of customer data , which can be used to create more personalized , targeted campaigns . This data can be used to optimize marketing campaigns in real - time , helping companies to reach their desired audiences more effectively . Companies are also leveraging predictive analytics to better understand customer behavior and...

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